Nintendo Has A Rather Fantastic Super Smash Bros. Marketing Strategy
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Tassi, Paul. "Nintendo Has A Rather Fantastic Super Smash Bros. Marketing Strategy." Forbes. Forbes Magazine, 14 July 2014. Web. 26 Nov. 2014.
Summary -
In this article Paul Tassi briefly explains how Nintendo is intelligently using their two new titles, Super Smash Bros. for 3DS and Super Smash Bros. for Wii U to come back from their financial down trend. Nintendo is using spaced out animated trailers to build up anticipation for its upcoming games, as well as finally welcoming a professional community to this game when they a;ways shunned that community from playing their games.
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Smash Bros. has effectively built up this “new challenger approaching” reveal system that generates tremendous anticipation for the game."
- "Nintendo is learning, and between their character reveals and their newfound support of competitive Smash play, they really could not have concocted a better marketing campaign for the new game."
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He sums up the marketing strategy well, but he misses a few key points. The 3DS version of this game served to even further increase the hype for the franchise, while at the same time bringing in hundreds of millions of dollars into the company. It was also an amazing game, allowing for multiple bonuses if purchased before the WiiU version.
At the end of the article he raises the question if the Wii U version will actually deliver to these immense expectations, and although I sadly do not own the Wii U version yet, but judging by the social network(mainly YouTube and twitch) craze it has spawned, along with it's 92/100 score on metacritic, I can assume the public absolutely loves it. One bundle of the game sold out the first day and is going for almost 200% the price on third party websites such as ebay and amazon, which means I can't get the bundle yet. I'm so sad. I want to play it.
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Week One
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Week One
I have been a Nintendo fan since I was a kid. I loved Super Smash Bros Melee and Brawl to death! The fourth one of the franchise however, didn't anticipate me too much. Since it was only for the WII U and not for WII I was unable to play it. Another reason behind it was because of the marketing. Expected something grandeur and epic and I got the WII Fit Trainer. I want to play it too, but I will always love Brawl!
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