The Amiibos have been left to the scalpers

Nintendo’s Treatment of Amiibo is Disrespectful to Their Loyal Fans

http://www.twinfinite.net/2014/12/22/nintendos-treatment-amiibo-disrespectful-loyal-fans/

This article describes the whole amiibo and NFC platform that Nintendo is diving into right now, which I have already talked about here, but later it goes into the details of how poorly Nintendo executed selling these amiibos. The author states that Nintendo under stocked because it does not believe in it's product, but since many people do in fact want these amiibos it has caused a shortage, which scalpers are taking advantage of(scalpers re people who buy multiple copies of a product to resell it at a higher price).

"'Some amiibo were very popular at launch, and it is possible that some amiibo in the United States, Canada and Latin America may not be available right now due to high demand and our efforts to manage shelf space during the launch period. Certain sold-out amiibo may return to these markets at a later stage.' That’s not an answer, Nintendo"

"If there’s a company that should completely dominate the “figures that go in a game” market, it’s Nintendo. And don’t get me wrong, Amiibo are clearly selling,but the majority of those available are re-sales, with retailers like Amazon and eBay just littered with price-gouging scalpers."

With their non-answers and plans to already abandon a product that is in high demand, Nintendo has shown that they don’t really listen to their customers. What is going on at Nintendo?

I totally agree that Nintendo is definitely not handeling this situation how they should, but one point that just came off as bitter and not thought through, was when the author said that Nintendo was at fault since the very beginning for not believing in their product, but they had no reason to "believe". When a company is seemingly failing like nintendo they don't want to overstock on a product, they learned from the Wii U and WindWaker not to do that. In this case though, they really should have produced more after the fact, but it seems like they refuse to do so. Lets just hope Nintendo doesn't go down this same path with their upcoming limited editions like Majora's Mask and the New 3DS(Awful name by the way).

week 4