Nintendo is Cheep Cheep and Youtubers are Thwomping mad

YouTube star PewDiePie criticises Nintendo's new revenue-sharing plans

http://www.theguardian.com/technology/2015/feb/02/youtube-pewdiepie-nintendo-revenue-sharing

http://www.polygon.com/2014/5/27/5754560/nintendo-youtube-affiliate-program

     This article delvs into Nintendo's new YouTube revenue-sharing system and how the YouTube community is reacting to it. The main reaction that is analyzed is PewDiePie's reaction. PewDiePie is a lets player, person who plays games and records himself playing it, and the most subscribed to YouTuber at the moment with almost 35 million subscribers. He says that although any game company definitely has the right to do what Nintendo was doing by taking the revenue from their videos, they should be making restrictive systems like the one they are putting in place now because it is disrespecting YouTubers who are basically giving them free advertisements in their videos (for more information about Nintendo and how videos of their games are being dealt with on YouTube go to the polygon article by clicking the second link below the title).

“First off all, they have every right to do this and any other developer / publisher have as well. There’d be no ‘let’s play’ without the game to play. And we (YouTubers) are humble to this fact.

But what they are missing out on completely is the free exposure and publicity that they get from YouTube / YouTubers. What better way to sell / market a game, than from watching someone else (that you like) playing it and enjoying themselves?”

"He went on to describe the Creators Program as “a slap in the face” to the community of YouTube channel that focus entirely on Nintendo games, and suggested that in other cases, the gamer is more important than the game when it comes to YouTube popularity."

“If I played a Nintendo game on my channel. Most likely most of the views / ad revenue would come from the fact that my viewers are subscribed to me,” he wrote. “Not necessarily because they want to watch a Nintendo game in particular.”

     I do agree with PewDiePie that Nintendo should just do the same that other game companies are by giving the YouTubers their full share of revenue generated from those YouTubers videos. This would probably get the larger YouTubers to play a lot more Nintendo games, which I would love to watch, and it would probably drive sales of those games through the roof since the demographic of those Youtubers is similar to that of most of Nintendo's games. The way Nintendo is restricting the ad revenue right now causes YouTubers to not want to play those games. I think the YouTubers are overreacting a bit, calling it "a slap in the face", but Nintendo isn't really pulling this off in the smoothest way possible, and they are starting to come off as a bit greedy.

week 7